A Concert to Sleep Through Department

This is most definitely not for loners. It’s an 8 hour performance of “Sleep,” Max Richter’s eight-hour soundtrack engineered, with the help of scientific consultants, to provoke a relaxing night.

Tickets cost $250, including individual Beautyrest mattresses,  to be donated later to a charity for children who have trouble sleeping, as well as linens, sleep masks, swag bags, etc., all bearing the Beautyrest branding.  TAlk about the ultimate in product placement!